Photoshop - Designing Logos

South Carleton currently has two identifying logos

There are MANY organizations that have developed "Storm" logos

The "Crest" is the official logo for the school. The torch and laurel leaves are symbollic, the latin is a motto.
The crest represents the educational institution of SCHS

The "Storm" logo is a less formal logo - meant to convey power and ambition of the students and staff in the school. It represents the spirit of the people who learn and work in SCHS.












Strengths

• Concept - the "Thunder God" - conveys power & spirit
• Symbolism - Lightning, Motion
• Integration of text with symbols - "SC" appears in TWO places

Weaknesses

• Text appears "Hand Drawn" - Unfinished
• "Storm" is obscured by excess lightning
• "Thunder God" character can be misinterpreted

Exercise03

• Right mouseclick and SAVE a copy of the existing logo to your H Drive
• Open the graphic in Photoshop, and try to correct the first two "weaknesses" (ie - erase excess lighting - replace text elements with stylized fonts)

CHALLENGE:

• Use the design process and develop a new STORM logo for SCHS
• Be prepared to submit and present your logo in TWO DAYS
• Create the logo on a canvas 11" wide x 8.5" tall @ 200 DPI